About Deezan

Deezan is an AI-powered fashion discovery platform. Shoppers describe an item in their own words — or paste a product link from any brand — and Deezan finds the closest affordable alternatives available right now from established UK retailers.

Most fashion search is built for people who already know the exact product name. Deezan is built for how people actually think: “a cheaper alternative to a Moncler puffer”, “a wedding guest dress like Reformation”, “a minimal dress watch, Cartier Tank style”. Our AI understands the silhouette, material, colour and style behind the request, then searches live retailer inventory for genuine alternatives — never resold copies of the original item.

What Deezan is not

Deezan is not a retailer and holds no inventory. We never sell products ourselves — every result links directly to the retailer's own website, where the purchase happens on their terms, at their price. We are also not a marketplace: we don't intercept the transaction, we make finding the right product faster.

How we make money

Deezan is free for shoppers, with no sign-up required to search. We monetise purchases through affiliate partnerships: when you buy something through a link on Deezan, the retailer may pay us a small commission. This never affects the price you pay, and it never affects which products we show — results are ranked on how well they match your request, not on who pays us.

We also offer a separate product for fashion retailers: an AI search widget and intelligence dashboard. You can read about it on our retailers page.

Your data

Searches on Deezan are anonymous by default. We keep aggregate, anonymised demand statistics (for example, how many people searched for alternatives to a given brand this month) but we do not build profiles of anonymous visitors, and we never sell personal data. The full detail is in our privacy policy.

Contact

Questions, feedback, or partnership enquiries: hello@deezan.uk