Retailer view — the Intelligence Dashboard Sartoria's team sees, built from the searches on the demo store. ← Back to the storefront
DEEZAN/Intelligence · Sartoria
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What your customers asked for

Every AI-assisted search is classified by occasion, style, budget and fit — then compared against your catalogue.

1 Jun – 30 Jun · sample data from the demo catalogue

Search sessions

12,847

+18%vs previous 30 days

AI-assisted sessions

4,368

34% of totalsemantic queries only

Revenue influenced

£128,400

+24%attributed to AI search

Order value with outfits

£142

+48% vs single itemavg. £96 without

Customer intent insights

What shoppers wanted, where the catalogue fell short, and what to do about it. Every insight cites its evidence.

Demand gap

£8,400/mo

est. missed revenue

Modest wedding-guest demand outstrips your inventory

23% of shoppers searching for a wedding guest outfit asked for modest styles — longer hemlines, sleeves, higher necklines — but only 12 items in the catalogue match, and most are out of stock in mid sizes.

Searches
214 of 931
Matching SKUs
12
In stock 10–14
4

Expand modest occasionwear: midi and maxi hemlines with sleeves, in sizes 10–14 first.

How Deezan knows this ＋

Sample searches

  • “modest wedding guest dress with sleeves”
  • “wedding outfit that covers shoulders”
  • “midi dress for a church wedding, nothing low cut”

Deezan classifies every AI-assisted search by occasion, style and coverage attributes, then matches the intent against live catalogue stock.

Discovery gap

+£47 AOV

when both are surfaced

Linen shirts and beige trousers are worn together — but never found together

The outfit engine pairs linen shirts with beige trousers in 68% of summer looks, and shoppers who buy both spend £47 more per order. But only 9% of shoppers who view a linen shirt ever see the trousers — they sit three categories apart.

Pairing rate
68% of looks
Cross-discovery
9%
Orders with both
312

Merchandise the pair as a set on category pages. Deezan already surfaces them together in outfit results.

How Deezan knows this ＋

Sample searches

  • “white linen shirt for summer holiday”
  • “what goes with a linen shirt”
  • “smart casual summer outfit, light colours”

Outfit-completion choices and basket co-occurrence are compared against category-page navigation paths.

Abandoned intent

71%

abandonment rate

“Quiet luxury” searches abandon at 71%

412 shoppers this month searched for quiet-luxury styles — minimal, logo-free knitwear and tailoring. The catalogue matches only 18% of these requests, and most sessions end without a product view. The intent is there; the inventory is not.

Searches
412
Catalogue match
18%
Ended w/o view
292

Stock or re-tag minimal, unbranded knitwear and tailoring in neutral tones; the demand is measurable and unmet.

How Deezan knows this ＋

Sample searches

  • “quiet luxury knitwear no logos”
  • “old money aesthetic for her”
  • “plain cashmere jumper, minimal”

Abandonment is measured on AI-assisted sessions where classified intent found fewer than 5 catalogue matches.

Early signal

+64%

search growth, MoM

Loafer searches are climbing five weeks before last year’s curve

Searches classified as loafer or preppy footwear intent are up 64% month on month — the same climb started five weeks later last season. Your loafer stock is concentrated in two styles, both dark brown.

Searches
386
vs last season
5 wks early
Styles stocked
2

Broaden the loafer range ahead of the curve — suede and black leather first, based on query attributes.

How Deezan knows this ＋

Sample searches

  • “penny loafers with tailored trousers”
  • “loafers for the office, not too chunky”
  • “preppy autumn shoes women”

Query velocity is compared against the same classified intent in the previous season’s search data.

Demand gaps

Intents your customers searched for that the catalogue can't currently satisfy, ranked by estimated missed revenue.

Customer intentSearches / moCatalogue matchEst. missed revenueTrend
Modest wedding-guest occasionwear214
13%
£8,400+41%
Quiet-luxury knitwear & tailoring412
18%
£7,100+86%
Petite tailoring (trousers & blazers)168
22%
£4,300+12%
Waterproof smart shoes143
9%
£3,900+28%
Linen co-ord sets197
31%
£3,200+142%
Occasion jumpsuits92
45%
£1,400−6%

Missed revenue is estimated from search volume × category conversion × average item value. Click-through methodology is documented per insight.

Market demand signals

What shoppers across the UK are trying to find affordable alternatives to — sourced from anonymised searches on Deezan's consumer Finder, not from your store. Demand no single retailer can see alone.

Deezan Finder network

Alternatives to

Arc’teryx

Technical shell jackets

10,400+52%

network searches / mo

Strong catalogue fit

You stock technical outerwear — this demand maps directly to your catalogue.

Alternatives to

Moncler

Down puffer jackets

8,200+34%

network searches / mo

Strong catalogue fit

Your quilted outerwear range is the natural alternative at a tenth of the price.

Alternatives to

Reformation

Occasion midi dresses

6,900+61%

network searches / mo

Partial catalogue fit

Your dress range matches the silhouette but not the fabric story shoppers name.

Alternatives to

Bottega Veneta

Woven leather totes

5,300+47%

network searches / mo

Not stocked

No matching category stocked — the largest unclaimed demand in your segment.

Network signals are aggregate and anonymised — individual shopper data never crosses the consumer/merchant boundary.

Intent mix

How AI-assisted searches break down by occasion and style attribute — the language your customers actually use.

Top occasions

share of AI-assisted searches
Wedding guest
23%
Summer holiday
19%
Office / smart casual
17%
Date night
12%
Festival
8%
Other occasions
21%

Style attributes requested

share of searches naming an attribute
Modest coverage
14%
Quiet luxury / minimal
11%
Oversized fit
9%
Old money aesthetic
8%
Sustainable fabrics
7%
Petite sizing
6%

Outfit intelligence

Complete looks the AI built from your catalogue, and how often shoppers added the whole outfit.

Summer holiday

512 builds
  • 01White linen shirt
  • 02Beige chinos
  • 03Leather sandals

Full-look total

£147

Added complete

41%

Wedding guest

387 builds
  • 01Floral midi dress
  • 02Strappy heeled sandals
  • 03Silk clutch

Full-look total

£629

Added complete

33%

Job interview

244 builds
  • 01Charcoal wool blazer
  • 02White poplin shirt
  • 03Tapered trousers
  • 04Leather loafers

Full-look total

£486

Added complete

29%

Every insight is explainable.

Each figure traces back to the individual searches behind it — expand “How Deezan knows this” on any insight. No black boxes.

Anonymised · aggregated · GDPR-conscious

This dashboard builds itself from your customers' searches

Install the search widget and the intelligence layer comes with it — no extra setup, no tagging, no analysts.

Start free trialBack to the shopper demo

All figures on this page are sample data generated from the Sartoria demo catalogue.

DExit demo — Deezan.com